[ Case study ]
D2C e-commerce brandE-commerce2024
Client anonymized ~ composite engagement
A D2C brand ran paid acquisition across six ad platforms. A marketing manager spent ~12 hours every week copying numbers into a deck, and budget decisions lagged the data by a week.
We automated ingestion from all six platforms plus Shopify into BigQuery, with orchestration and alerting, and replaced the deck with a daily-refresh report ~ custom-built around the decisions the team actually makes: CAC by channel, creative performance, inventory-aware ROAS.
Manual reporting went to zero. The report refreshes daily at 7am, and budget gets reallocated the same week the data lands ~ not three weeks later.
Tell us where the pipeline hurts. We’ll scope it in one call ~ no deck, no fluff.